Honda has announced a new design concept, called the ‘Exciting H Design!!!’ which will be applied to all its cars globally. According to Honda, the exclamation marks represent three design factors, ‘High Tech’, ‘High Tension’ and ‘High Touch’.

The first car to receive the new design concept was the 2014 Honda Fit (Jazz), which made its debut in Japan recently, with Honda claiming that the application will be expanded in stages to other vehicles around the world.

With the new design concept, Honda claims to incorporate advanced technology, an attractive design inside and out, and what the carmaker calls ‘Solid Wing Face’ for its distinctive grille design on all the cars it will be applied to.

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