Ford is developing an electric car line-up that will carry the Model E name, which is set for an international launch in 2019. The carmaker’s new foray into the electric car market will include a compact SUV, as well as a smaller Focus-based Tesla Model 3 rival.
The cars will be offered as EV, plug-in hybrid, and hybrid variants – similar to Hyundai's strategy with the Ioniq. Ford blocked Tesla’s attempts to trademark the Model E moniker in 2013. This meant the electric carmaker chose the Model 3 name for its forthcoming entry-level electric car, and leaves Model E free for Ford to use. Currently, Ford offers an electric version of its Focus model, which is to be replaced later this year.
Last year, Ford had confirmed a new EV push from the company, which will see it add 13 new electric vehicles to its range by 2020. The company has been clear in its aim not to sell its electric offerings at a loss, and it’s thought this ethos will continue for the Model E vehicles, with a spokesperson adding that it will be realistically priced – and priced to cover its costs. A spokesperson has also said that the Model E line-up will be aimed at markets showing the biggest electrification potential.
The news follows Ford’s announcement that it will bring a commercial fully-autonomous car with no pedals or steering wheel to the mass market in 2021. Ford has not yet said what powertrains will be used for that car.
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