After cutting prices of the Ford Classic for a starting price of Rs 4.99 lakh in January, Ford has now cut prices even further for a starting price of Rs 4.88 lakh. The price cut will help Ford position the Classic more competitively in the entry-level sedan segment that is currently dominated by the Maruti Swift and the Honda Amaze.
The Classic, which is simply the previous-generation Ford Fiesta sold under a different name, is available with two engine options – the 1.6-litre petrol and the 1.4-litre diesel. The discontinuation of the Hyundai Accent last year has now made the Classic one of the oldest cars in the segment. It is, however, still one of the most engaging driver’s cars on sale in India today.
The entry-level sedan segment is congested, with the Fiat Linea Classic and the Chevrolet Sail adding to the competition. Ford hopes to improve sales for the Classic with the under Rs 5 lakh price tag.
Uday Singh
Suraj Viswanathan
Lenny D'sa
Dipan Sur
Glenn Noronha
