BMW India has announced the launch of its ‘BMW Secure Assistance’ premium roadside assistance programme across India. With a specially-equipped fleet of 17 BMW X3 Customer Service Vehicles (CSVs), the BMW Secure Assistance programme will enable BMW dealerships to provide professional roadside assistance to customers.
According to Philipp von Sahr, president, BMW Group India, “Premium brands require premium service. By supporting our product portfolio with a best-in-class aftersales initiative like BMW Secure Assistance, we are setting new benchmarks in customer orientation and aftersales support. A fleet of specially-equipped X3s across our dealer network is a best-in-class practice among premium brands, and is focused to exceed customer expectations and create customer delight.”
The fleet includes professional equipment to enable the Secure Assistance technician to provide assistance. The completely kitted car will include special tools, tyres, and batteries for jump starting.
To avoid dangerous situations while working next to moving traffic, the CSV will be equipped with visibility enhancing features. Reflective warning decals around the car make it instantly recognisable as a BMW Secure Assistance vehicle. The CSV has also been designed to assist in providing transport for up to three people should they be required to leave the breakdown site.
The German carmaker has provided a special training programme for its dealer staff on the technical, functional and operational usage of these CSVs. BMW India is currently working with Allianz Global Assistance (AGA) to ensure customers are provided the best possible assistance in the event of a breakdown. Under Secure Assistance, AGA will continue to coordinate and monitor the breakdown situation between the customer, dealer and other relevant parties and decide the best mode of assistance ranging from a CSV to a flatbed vehicle.
Rivan RS 
Viraaj Bhatnagar
Uday Singh
Suraj Viswanathan
