BMW India has announced a price increase of seven to 10 percent across the BMW and MINI product range effective January 1, 2014.
Philipp von Sahr, President, BMW Group India said, “BMW is the strongest and the most trusted luxury automotive brand in India. We offer our customers exclusively authentic premium luxury products, which are differentiated by their emotional appeal, uncompromising engineering, innovative technology and outstanding quality. Premium is beyond mainstream. It sets the pace, demands the right ideas, fortitude and determination. At BMW Group, we believe that both profitability and growth are essential for a win-win situation at the end. We are making price decisions with all due care and consideration ensuring that they pay off in the long run.”
However, before the price increase comes into effect, BMW Financial Services India and MINI Financial Services India will offer a range of customised financing solutions. BMW Financial Services India and MINI Financial Services India will also offer lease options for individuals and corporate customers along with insurance solutions through their cooperation partner in India.
Dipan Sur
Viraaj Bhatnagar
