Lamborghini’s Ad Personam division has created a one-off Aventador S specifically for the 2017 Goodwood Festival of Speed. 

The car features a unique colour scheme of grey and orange, including on the brake caliper and on the interior finish. It also gets Goodwood decals and seat stitching carrying the event’s name.

"Customers can personalise their cars in many ways, from the paint colour to the stitch patterns, and today around 60 percent of them do that in some form,” said Lamborghini’s commercial director, Federico Foschini. “It's an area we see growing in popularity, and we created this car to show customers at the event what we can do. I’m pleased to say that the car is already sold.”

The base car is a standard Aventador S with no technical modifications. Lamborghini, however, hasn't revealed the price of the Goodwood Aventador S.

The Ad Personam division specialises in customising cars and occasionally produces one-offs for major shows to showcase its capabilities.