Audi is on the way to achieve its 2012 sales target of 8,000 units for the year. The German luxury carmaker registered a total sale of 850 units in October 2012, a strong growth of 76 percent (October 2011: 482 units). On an annual basis, it recorded a 55 percent growth rate YTD with 7,267 vehicles sold from January to October 2012. (January-October 2011: 4,692 units).
“Keeping our performance in mind, we are confident of surpassing the 2012 sales target of 8,000 units even before the year comes to an end. Audi has always been at the forefront of bringing out new technologies and offering its customers a luxurious and sporty driving experience. Our product offering, brand positioning and aftersales services are finding resonance with discerning luxury customers in India. It is their aspiration for real luxury mobility that is fueling our growth,” said Michael Perschke, Head, Audi India.
“Audi is the growth driver of the luxury market in India and our company is also growing from strength to strength with 22 dealerships. We have tapped the Uttar Pradesh market by opening up a new dealership in Kanpur and are planning to further strengthen it by opening up a dealership in Lucknow soon, ” added Perschke.
Audi has confirmed that by the end of 2012 it will have at least 25 dealers pan-India. It has further stated that its global and national success has made them confident for 2013. However, the German carmaker is geared to face any adverse market conditions like further weakening of Indian rupee, fuel price situation, and pressure on retail credit.
Viraaj Bhatnagar
Dipan Sur
Dhruv Dhaka
Saptarshi Mondal
