Yamaha India appoints Eishin Chihana as the new chairman

    Published On Dec 30, 2021 12:15:00 PM

    6038 Views

    Chihana has been associated with Yamaha Motor Company and its group companies across the globe.

    Yamaha India has appointed Eishin Chihana as the new chairman of the company. Chihana replaces Motofumi Shitara who held the position since 2018.

    Chihana has been associated with Yamaha Motor Company and its group companies across the globe since 1991. The company says he holds strong expertise across different verticals like sales, marketing and business management, with a major focus on motorcycle business operations in European, North American, African, Middle Eastern and ASEAN markets. His experience also includes managing overseas sales of a wide variety of Yamaha Motor’s product ranges, comprising not just motorcycles but also ATVs, marine engines, personal watercrafts and generators.

    Commenting on his new role, Eishin Chihana said, “I am very excited to lead Yamaha Motor in the world’s largest two-wheeler market. India is a diverse country with a huge customer base and immense potential. Also, with the majority of its population comprising of the youth, it gives us the opportunity to penetrate the market by meeting their evolving expectations through Yamaha’s leading technological advancements and engineering prowess. We will strongly continue to create new landmark achievements by introducing Yamaha’s globally renowned product range under ‘The Call of the Blue’ brand strategy, to further strengthen our position in the Indian market.”

    Yamaha Bikes

    Copyright (c) Autocar Professional. All rights reserved.

    Comments
    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now
    Search By Bike Price
    Poll of the month

    Which was your favourite new car launch of 2021?

    Mahindra XUV700

     

    49%

    New Maruti Celerio

     

    3%

    Hyundai Alcazar

     

    4%

    New Tata Safari

     

    16%

    Skoda Kushaq

     

    7%

    VW Taigun

     

    8%

    MG Astor

     

    7%

    Other

     

    6%

    Total Votes : 3368
    Sign up for our newsletter

    Get all the latest updates from the automobile universe