Autocar India

Steelbird Helmets forays into riding gear, accessory market

Riderz Shop to retail full range of riding gear and accessories.
1 min read•30 Aug '12
Staff Writer
7K+ views

Steelbird Hi-Tech India ventures into the riding gear and accessories market by opening their own retail outlet called Riderz Shop in Delhi. The retail store will aim to tap the increasing demand of riding gears including the ISI marked helmets, jackets, suits, gloves, shoes and other allied products. The company also introduced the indigenously designed and developed carbon fibre helmet costing Rs 13,000.

Rajeev Kapur, managing director, Steelbird Hi-Tech India said “We plan to open around 200 such retail outlets across the country in next two years including another 8-10 stores in Delhi,” The company already has an established network of helmet dealers and distributors across India. 

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