Piaggio India introduces 100 dealerships in 100 days

A slowdown – or a lockdown as in current times – is sometimes when companies get cracking with expansion. Piaggio Vehicles, which manufactures two- and three-wheelers in India, has announced that it has added 100 dealerships across India in 100 days. 

• Dealerships will sells products from brands like Vespa, Aprilia and Ape

• Some are said to have new electric experience centres

• Total dealership count now crosses 725

With this, Piaggio Vehicles now has a dealer network of more than 725 dealerships and 1,100 touch-points across all states and Union territories in India. Furthermore, the company, which has diversified into electric three-wheelers, has opened new ‘electric experience’ centres.

According to Diego Graffi, MD and CEO, Piaggio Vehicles, “It is our endeavour to continue providing best-in-class and stylish offerings to our customers, both in the two-wheeler and three-wheeler space, across our brands including Vespa, Aprilia and Ape. We have the advantage of understanding customer needs in India with the added advantage of our strong R&D in Europe and India. We have a plethora of products and engines that we have access to and will bring in the required ones to India, based on customer requirements and suitability.”

He added, “To ensure these offerings come closer to the customer, we are expanding our reach and the addition of these 100 dealerships is a step in that direction. We are focusing on enhancing Piaggio's market share. Despite the challenges during these times of the pandemic, we have expanded our network across various states in India and are also strengthening our presence overseas. I see many new opportunities for us as the Indian market is poised to grow and to play a dominant role within Piaggio's global business.”