Motul has launched a new advertising campaign titled Next Level Thrill, which, according to the company, is meant to celebrate the Indian riding community and the various terrain they ride on. The campaign talks about the love for biking, and the thrill they derive out if it. Some find joy in finding new roads, while others prefer no roads; there are some who enjoy a sporty, spirited ride, and others who like a relaxed, laid-back one.
The campaign also highlights the variety of two-wheeler fluids sold by Motul, from 300V engine lubricants to coolants, brake fluids, chain cleaners, additives and fork lubricants.
Considering that the mainstream Indian two-wheeler market is expanding to include premium bikes, the company hopes to peg itself as a premium, high-performance lubricant brand. It also hopes to tap into and capitalise on the opportunities present in Tier II and Tier III markets.
Azaman Chothia
Vishal Venugopal
