KTM AG and MV Agusta have entered into a multi-year agreement that will see KTM handle distribution, promotion and after-sales service of the Italian bikemaker’s range in the US, Canada and Mexico. KTM AG will create a dedicated US-based legal entity which will be in charge of all North American MV Agusta operations.
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Select KTM dealers will sell MV Agusta bikes as well
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KTM AG on course to cross 1 lakh sales mark in the US
KTM and MV Agusta collaboration: details
MV Agusta has always been a niche brand even in overseas markets. Aside from the ultra-premium positioning, this is also due to the lack of a comprehensive dealer network. To combat this, it has partnered with the KTM AG group which will handle the distribution, promotion and after-sales service of MV Agusta in North America.
Furthermore, select KTM dealers will also be able to sell MV Agusta motorcycles, in addition to the existing and upcoming MV Agusta dealership network. 2022 has been a very lucrative year for the KTM AG group with KTM, Husqvarna and GASGAS brands, collectively, on course to cross sales of 1 lakh units in the North American region.
MV Agusta India return
Timur Sardarov, CEO at MV Agusta Motor SpA, had expressed interest a while back to make a comeback in the Indian market, but nothing has materialised so far. Furthermore, considering the fact that KTM currently has none of its international range of big bikes on sale in India, it is highly unlikely that this partnership will extend to our shores any time soon.
Would you like to see both these European manufacturers bring their premium products to India? Let us know in the comments section below.
Vishal Venugopal
Ved Janve
