Hero MotoCorp recently revealed its intention to launch a slew of models for the Indian two-wheeler market in the next few months. The world's largest two-wheeler manufacturer, Hero MotoCorp is expected to launch the new HX250R, which was unveiled for the first time at the 2014 auto expo in Delhi. The HX250R is powered by a 249cc, four-stroke, single-cylinder and liquid-cooled engine. It is a fully-faired sportsbike that seems like a worthy successor to Hero's current flagship sportsbike, the Karizma ZMR. When on sale, the Hero HX 250R will compete with other sportsbikes in the Indian quarter-litre segment such as KTM's RC200 and Honda's CBR 250R.
More models in Hero's line-up for India include automatic scooters like the Dash, a gearless scooter, that has already gone into production at Hero's manufacturing facility in Gurgaon. The Dash is powered by a 111cc, air-cooled engine which has a maximum power output of 8.5bhp. The new models, as Pawan Munjal, MD and CEO, Hero MotoCorp, has mentioned, are designed to appeal to the younger generation.
Hero MotoCorp has also appointed Ashok Bhasin as the head of its sales, marketing and customer care for the Indian market. He will contribute to strategic decision making for the company. Bhasin will work with and report directly to Pawan Munjal.
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Dinshaw Magol
Ved Janve
