Harley-Davidson India has inaugurated its first concept store in India. Called Warrior Harley-Davidson, located in Kolhapur, the store is part of the bike maker’s sales and service network expansion plan across India. Warrior Harley-Davidson, which houses all Harley-Davidson Customer Experience concepts in small forms, is a platform for the brand to reach out to existing customer base in Tier 3 cities that do not have a retail presence. The concept store is designed to improve accessibility for sales and service requirements of Harley-Davidson customers residing in the city and the outskirts and ensure that they get an opportunity to be part of H.O.G. events. 

Commenting on the launch, Marc McAllister, ‎VP and MD, (International Markets) at Harley-Davidson Motor Company, said: “Our focus has always been on developing the culture of leisure motorcycling in India. We expect the next level of our growth to come in from Tier 2 and 3 cities and expansion to these markets is an important part of our strategy. Our  concept store is a step in the same direction by taking the brand closer to enthusiasts and giving them an opportunity to experience the lifestyle.” Harley-Davidson commenced its operations in India in August 2009 and appointed its first dealership in July 2010. The company offers 14 models in its India line-up, in addition to a full range of genuine parts, accessories, and general merchandise, available through authorised dealerships. The company has an assembly unit at Bawal, Haryana.