Lifestyle brand Fastrack has launched motorcycle helmets in the Indian market, with a product range consisting of helmets in full-face, half face and motorcross styles.

Bhaskar Bhat, Managing Director, Titan Company Limited said, “India has one of the highest number of two-wheelers in the world. With unorganised players currently driving the helmet business, the category has a large potential in the market”.

For technical knowhow and manufacturing, Fastrack has tied up with Italian firm AGV, which has a helmet manufacturing facility for domestic and export market in Gujarat.

Ronnie Talati, Vice President & CMO - Watches & Accessories Division, Titan Company Ltd said, “With an assortment of styles and colors to choose from, young bikers can wear trendy helmets without sacrificing safety or function.”

The 24 variant range starts from Rs 1495 for open-faced helmets goes up to Rs 3495 for the top of the range full-faced ones.