Bologna-based motorcycle manufacturer Ducati has set a new record in the first quarter of 2023, with deliveries of 14,725 motorcycles worldwide. This marks a 9 percent increase compared to the same period of 2022.
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Italy sold the most bikes, at 2,717 units
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Ducati to launch nine models in India this year
Ducati Q1 2023 global sales
Ducati’s home market of Italy was its largest, with 2,717 motorcycles delivered and a growth of 7 percent compared to the same period last year. The United States, which is the second-largest market for Ducati, increased deliveries by 21 percent in the first quarter of 2023 with 1,677 bikes. Germany, in third position, also gained a growth of 21 percent compared to the same period of 2022 with 1,666 motorcycles delivered.
The Multistrada V4 in all its versions is still the most successful motorcycle in the Ducati range with 2,668 models delivered worldwide over the first three months of 2023, followed by Monster with 2,005 motorcycles. The third most appreciated model is the DesertX with 1,442 deliveries, which confirms the strategy of the brand to enlarge its product range and enter a new segment.
Ducati CEO Claudio Domenicali said, "After closing our best year ever in 2022, we began 2023 with strong results that confirm a company strategy that is paying off with a great outcome.” Additionally, the Bologna-based manufacturer plans to open 55 new dealers worldwide this year.
In India, the brand recently launched the Monster SP at Rs 15.95 lakh (ex-showroom, India). The Monster SP is one of nine launches that Ducati has planned for India this year.
From Ducati’s expansive portfolio, which model would you opt for? Let us know in the comments below.
Azaman Chothia
Vishal Venugopal
