Bajaj-Triumph aims to sell 40,000 to 50,000 mid-size bikes globally in FY24

Bajaj-Triumph will be hoping to produce and sell about 45000 to 50000 units of its much awaited mid-size motorcycle range, the Triumph 400 and the Triumph 400 Scrambler in in FY24 globally. Launched at an aggressive price of Rs 2.23 lakh for the first 10000 customers, the company has received over 2500 bookings for Speed 400x within a couple of hours of the price announcement.

1. Bajaj-Triumph to build 5,000 units a month
2. Triumph bikes will be sold through dedicated dealerships
3. Triumph to have 120 Indian showrooms by March 2024

Triumph 400s could have upto 3 month waiting period

Speaking on the sidelines of the launch - Rakesh Sharma, ED, Bajaj Auto told journalists that the company has planned for a production capacity of 5000 units a month and he is fairly confident of utilizing the capacity.  There is a possibility that the model may go into a waiting period of 2-3 months, if this momentum continues, he opined. "There is a very strong response to the model and there have been numerous calls from dealers around the country - enquiring of availability and delivery. We will start with 5000 units a month and based on the demand, if needed we can ramp it up further,” said Sharma.

The model will be produced out of Bajaj Auto’s Chakan plant, which has a current capacity of 25000 units a month – this will be shared between both KTM and Triumph models. The initial capacity allocated to Triumph bikes is 5000 units at present, but there is no challenge in ramping it up further if the offtake is high, assured the company.

The new mid-size bikes will be sold through dedicated Triumph dealerships across the country. By the end of this month, the model will be available for sale across 30 locations, which the company wants to ramp it up to 80 cities and 120 showrooms by the end of March 2024.

Triumph 400 Scrambler launch in October

While the Speed 400 has been launched, Triumph also showcased the Scrambler 400 which will be launched in October this year. With the production of both these models and kickstarting supplies to the overseas market by the end of the year, the output could breach 50000 units.

Paul Stroud, the chief commercial officer for Triumph Motorcycles says the company's plan is to sell over 15000 units in the global markets this year (outside of India) The bike will be made available in the markets of US, UK, Japan, South America and South East Asia.