Electric two-wheeler maker, Ather Energy which recently unveiled its new electric scooter offering, the Ather 450X, in India, plans to aggressively expand its presence in the country.
In January, the company had confirmed the 450X's launch in the following markets – Delhi-NCR, Mumbai, Pune, and Hyderabad – based on the demand for the scooter. Since the launch, Ather received thousands of pre-orders from across the country, with Ahmedabad, Kochi, Coimbatore, and Kolkata taking the lead.
Ather Energy says the four cities will get fast-charging infrastructure in the coming months, followed by the delivery of the scooters. The Ather 450X is available for pre-order via the company website for a fully refundable Rs 2,500. Ather has also been receiving dealership requests from the locations, which will make it easier for the company to rapidly expand.
The electric vehicle maker says the Ather forum has been abuzz with requests for the company’s community engagement programmes to begin in cities beyond the metros. In the coming months, the company has plans to organise test rides and meet-ups in the cities.
Tarun Mehta, CEO and co-founder, Ather Energy said: "There’s been an amazing response for the Ather 450X across the country. We have been receiving pre-orders from not just the major metros but also several Tier II and III cities. Similarly, there have been more than 2,000 requests for retail partnerships. By the end of this year, we will be present in 10 cities, and will continue to scale up to more than 30 cities by 2023. Our only focus now is scaling the experience of Ather 450X to all over the country."
Azaman Chothia
Vishal Venugopal
