Ather Energy has become the third electric scooter manufacturer in India after TVS and Bajaj to register retail sales of over 300,000 units in the current year. Between January 1 and November 6, 2026, the Bengaluru-based manufacturer delivered 3.01 lakh units to customers and registered strong 67 percent YoY growth and a 16.32 percent share. This is the highest level of market share Ather has achieved to date and improves upon the 16.12 percent share it had in 2025.
- Ather is on track to sell 3.50 lakh units by the end of the year.
- Konarc hasn’t become a big contributor to sales due to manufacturing constraints
Ather crosses 3 lakh unit sales in a single year for the first time in 2026
The company crossed 8 lakh total sales this September
Month | Units | Month-over-month change |
January | 23,486 | 26% |
February | 21,914 | -7% |
March | 36,630 | 67% |
April | 29,023 | -21% |
May | 28,651 | -1% |
June | 31,529 | 10% |
July | 30,709 | -3% |
August | 29,168 | -5% |
September | 30,973 | 6% |
October | 31,941 | 3% |
November (till 6th) | 7,109 | TBD |
Total | 3,01,133 | |
Data: Vahan, November 7, 2026 | ||
Ather’s performance this year sees it cross 3 lakh annual sales for the first time. This puts the company on track to sell a record 3.50 lakh units by year-end. In 2026, Ather maintains its third rank after TVS and Bajaj and is well ahead of fourth-ranked Vida. In March 2026, Ather clocked its highest monthly sales (36,630) which was also the first time it crossed the 30,000 mark. Since October 2025, Ather has crossed that mark six times, most recently in October 2026.
While the Konarc, which launched on August 29, was expected to drive higher monthly sales, manufacturing capacity constraints have hindered dispatches to showrooms. Which means Ather has achieved this milestone with the current line-up, 450 (S and X) and the Rizta. The Konarc targets the mainstream mass-market, however, contrary to what was promised at launch, the company has changed the variant launch sequence, prioritising the mid-variants ahead of the base, with the latter now expected in Q1 of 2027. The decision comes as Ather struggles to meet demand for its existing scooters, and the new manufacturing facility in Chhatrapati Sambhajinagar should help with that.
In terms of its total retail sales from 2018 till 2026, as per Vahan, Ather has delivered 843,276 units, crossing the 8 lakh mark in September 2026. This means the 3.01 lakh units sold this year contribute 36 percent to the company’s lifetime retail sales.
With inputs from Stephen Raj Antony.