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Toyota Taisor vs Maruti Fronx: What's the difference?

The Toyota Taisor and Maruti Fronx are badge-engineered cousins with tons of similarities and just a few differences.
3 min read4 Apr '24
Sahil Kukreja
Toyota has re-entered the compact SUV segment with the Urban Cruiser Taisor. Based on the Maruti Suzuki Fronx, the Taisor features some brand-specific styling changes, while making use of the same powertrains as the donor car. Let’s take a look at how the two compact SUVs differ on paper. 
  1. Toyota Urban Cruiser Taisor 1.2 petrol variants pricier than Maruti Fronx
  2. Changes limited to cosmetic updates on the outside
Toyota Taisor vs Maruti Fronx: What's the difference?

Toyota Urban Cruiser Taisor vs Maruti Suzuki Fronx: price comparison

Toyota is offering the Urban Cruiser Taisor in 12 different variants, while the Maruti Suzuki Fronx is available in 14 variants. Here’s how the prices of the two cars compare:
 
Toyota Urban Cruiser Taisor vs Maruti Suzuki Fronx Price (ex-showroom)
Taisor variantsPriceFronx variantsPrice
ERs 7.74 lakhSigmaRs 7.52 lakh
SRs 8.60 lakhDeltaRs 8.38 lakh
E CNGRs 8.72 lakhSigma CNGRs 8.47 lakh
S+Rs 9 lakhDelta +Rs 8.78 lakh
S AMTRs 9.13 lakhDelta AMTRs 8.88 lakh
S+ AMTRs 9.53 lakhDelta + AMTRs 9.28 lakh
--Delta CNGRs 9.33 lakh
--Delta + TurboRs 9.73 lakh
GRs 10.56 lakhZeta TurboRs 10.56 lakh
VRs 11.48 lakhAlpha TurboRs 11.48 lakh
V DTRs 11.64 lakhAlpha Turbo DTRs 11.64 lakh
G ATRs 11.96 lakhZeta Turbo ATRs 11.96 lakh
V ATRs 12.88 lakhAlpha Turbo ATRs 12.88 lakh
V AT DTRs 13.04 lakhAlpha Turbo AT DTRs 13.04 lakh
 
As we have seen before with Baleno-Glanza and Innova Hycross-Invicto, the Toyota-badged version of the shared products is offered at a slight premium, which is also the case here. The Urban Cruiser Taisor carries a premium of about Rs 22,000-25,000 over the corresponding 1.2 petrol variants of the Maruti Fronx. However, the turbo-petrol variants of both the cars are priced similarly.
 

Toyota Urban Cruiser Taisor vs Maruti Suzuki Fronx: design comparison

Since the Urban Cruiser Taisor is a badge-engineered product, it shares almost all its body panels with the Maruti Suzuki Fronx, albeit with subtle differences. The changes include a redesigned trapezoidal front grille with a honeycomb pattern, and a slightly restyled front bumper. The LED DRLs at the front feature a new linear design as opposed to the three cubes seen on the Fronx. 
 
Toyota Taisor vs Maruti Fronx: What's the difference?
 
The lighting elements in the tail lights have also been tweaked, but just like the donor SUV, are connected together with a full-width light bar. Moreover, the Taisor also gets a new set of 16-inch diamond-cut alloy wheels. 
 
Colour options on the Taisor include Cafe White, Enticing Silver, Sportin Red, Lucent Orange, and Gaming Grey. The Fronx is offered with Nexa Blue, Arctic White, Splendid Silver, Grandeur Grey, Earthen Brown, Opulent Red, and Bluish Black. Dual-tone options are also available with the turbo versions of both the SUVs.
 

Toyota Urban Cruiser Taisor vs Maruti Suzuki Fronx: features

Toyota Taisor vs Maruti Fronx: What's the difference?
No feature revisions have been made to the Taisor as against the Fronx. Both the cars are equipped with a free-standing 9-inch touchscreen infotainment screen with wireless Android Auto and Apple CarPlay, automatic climate control, a 360-degree camera, a heads up display, wireless charger and more. Safety suite on both the compact SUVs is taken care of by six airbags, electronic stability program (ESP), hill-hold assist, ABS with EBD, and ISOFIX child seat anchorages.
 

Toyota Urban Cruiser Taisor vs Maruti Suzuki Fronx: powertrains

 
The Toyota Urban Cruiser Taisor carries over Maruti Suzuki Fronx’s 1.2-litre, four-cylinder petrol (90hp), and 1.0-litre, three-cylinder turbo petrol (100hp) engine options. The former is available with a 5-speed manual gearbox along with an optional 5-speed AMT, while the latter can be had with either a 5-speed manual or a 6-speed torque converter automatic. The 1.2-litre, NA petrol engine is also available with a factory-fit CNG kit.



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Toyota Taisor vs Maruti Suzuki Fronx: price, features, comparison - Introduction | Autocar India