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Branded Content: BMW JOY Days makes Sheer Driving Pleasure more attractive and accessible

8th Mar 2021 4:32 pm

The BMW JOY Days campaign, which runs until March 31, will help customers avail greater value on price, low interest rates and depreciation benefits.


From ultimate driving machines to fleet-seeking luxury missiles, BMWs have meant many things to many people over the years. And this strong connect between driver and brand has only grown, thanks to its extreme customer-centricity. Case in point is the latest BMW JOY Days initiative. BMW JOY Days seeks to make it easier for discerning customers to acquire the BMW they want by creating a range of deals and offers that puts them in a win-win situation. JOY Days, which will run until March 31, 2021, is not only restricted to BMW cars, but it also includes service and aftersales packages as well as attractive deals and offers on BMW bicycles, and original BMW accessories.

If you have your eyes set on machines that deliver Sheer Driving Pleasure such as the BMW 3 Series Gran Limousine, the legendary BMW 5 Series, or one among its X range of SUVs, you’d do well to get in touch with your friendly neighbourhood dealer pronto.  Thanks to the best value and ownership packages, potential customers can take advantage of depreciation and additional benefits of up to Rs 5 lakh and interest rates that start as low as 4.99%; Zero down payment option; and up to 50% off on original BMW Accessories. Plus, if you are the kind who both drives and pedals, there are no-cost EMI schemes on BMW Cruise Bikes and BMW Cruise M bicycles as well.  The JOY Days offers are applicable on BMWs such as BMW 5 Series, the BMW 6 GT; the BMW X4, the recently launched BMW 2 Series Gran Coupe and many more. Check out the table below to take a closer look.

Model and variantEffective Rate of Interest DownpaymentBSIDepriciation benefis and special offers
BMW 5 Series 4.99%Zero 3 yrs/ 40K km free Upto 4.41 lakh
BMW 6 Series 4.99%Zero 4 yrs/ 40K km free Upto 3.49 Lakh
BMW X3 6.25%Zero 6 yrs/ 40K km free Upto 3.41 Lakh
BMW X45.55%Zero 7 yrs/ 40K km free Upto 4.49 Lakh

Model and variantEMIAssured BuybackDepriciation benefis and special offers
BMW 2 Series Gran CoupeRs 39,30051%Upto 2.5 Lakh
BMW X1 Rs 39,30042%Upto 2.95 Lakh
BMW 3 SeriesRs 49,99945%Upto 3.15 lakh
BMW 3 Series Gran LimousineRs 59,99946%Upto 3.24 Lakh

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