Mahindra is just a few weeks away from launching the Mojo on October 16. In the mean time, promotions for the motorcycle have started. The manufacturers officially unveiled the logo for the motorcycle in a short clip released on Youtube. This video teases various features by giving only glimpses of the entire motorcycle.
Mahindra has also made a Facebook page for the motorcycle which has the newly unveiled logo finished in chrome as its cover picture. The tagline mentioned on the page says "It's time to blur the landscape”.
The video and the tagline show that Mahindra is marketing the motorcycle as a sports tourer, rather than a streetfighter as it was earlier believed. Supporting this is the list of accessories that was posted on the internet a few days back – a headlamp protector, engine guard and pannier frames with and without bag holders.
We had also reported earlier that Mahindra Two Wheeler dealers had started accepting bookings for the Mojo at the beginning of this month. Dealers also told us that they expect to begin deliveries of the motorcycle by the second week of October, which now would be after the launch on October 16.
Unnatee Gidithuri
Dinshaw Magol
