Bike and scooter sales see an uptick in July 2026

As India gears up for the festive season, ICE two-wheeler sales are witnessing a small but noticeable uptick for most manufacturers. Here’s how each of the six two-wheeler heavyweights performed in July 2026.

Hero: 5,01,403 units

Hero MotoCorp continues to be at the top of this pile, although it reported a marginal 0.29 percent decrease from 5,02,890 units in June 2026. But year on year (YoY), the company reported a healthy 21.58 percent increase from 4,12,397 units. It bears mentioning that Hero bundles the growing sales numbers of its electric subsidiary, Vida, which is now among the top 5 bestselling brands in the country.

Hero’s biggest adventure bike, the Xpulse 421, has been spotted testing for the first time up in the mountains, and it seems quite close to being production-ready. The company exported 32,013 units in July, a decrease from 38,269 units in June.

Honda: 4,76,436 units

Honda Motorcycle and Scooter India (HMSI) is in its usual runner-up position behind Hero, and it reported a small 1.59 percent increase from 4,68,956 units in June 2026. Similarly, the company reported a 2.17 percent increase over its July 2025 sales figure of 4,66,331 units.

Honda recently revealed a bevy of new made-in-India sub-500cc premium two-wheelers, including the likes of the Rebel 300 and 500 bobbers, CB500 neo-retro single, ADV160 maxi-scooter and XR300 off-roader twins. Expect Honda’s push in the premium space to pose a significantly greater threat to Hero’s longstanding #1 spot. HMSI exported 66,498 units in July, up from 59,325 units in June.

TVS: 4,37,394 units

TVS Motor Company has cemented its #3 position in India, and, of late, its numbers have been much closer to Honda ahead of it than Bajaj trailing it. In July 2026, the company reported a 6.42 percent increase over 4,11,014 units sold in June 2026. Year on year, TVS reported a substantial 41.68 percent increase from 3,08,720 units. It’s worth noting that TVS, which is India’s electric two-wheeler sales leader, doesn’t bundle the sales of its e-scooter trifecta – iQube, Orbiter and X – into the aforementioned numbers.

TVS is working hard behind the scenes to set up its Paddock premium bike dealer network, which will also sell the Norton range in India. The Hosur-based brand is India’s second largest two-wheeler exporter; it shipped 1,65,744 units overseas in July, up from 1,54,403 units in June.

Bajaj: 1,65,747 units

In its usual fourth spot, Bajaj Auto reported a marginal 0.72 percent decline from 1,66,956 units in June 2026. However, it reported a 19 percent YoY increase from 1,39,279 units. It bears mentioning that Bajaj includes the sub-400cc KTM and Triumph models it manufactures as well as the Chetak – India’s second-bestselling e-scooter – in its sales numbers.

The Classic Pulsar models are due to be revamped in the coming months, and expect Bajaj to ride a surging wave of demand for these as the festive season gets well and truly underway. Bajaj is India’s largest two-wheeler exporter, and it shipped 2,22,972 units overseas in July, a slight improvement over the 2,22,439 units in June.

Suzuki: 1,23,216 units

Suzuki Motorcycle India Pvt Ltd (SMIPL) reported its best-ever monthly sales in July, recording a 35.01 percent surge over the 91,264 units it sold in June 2026. Year on year, Suzuki reported a 28.31 percent increase from 96,029 units.

The company shipped 19,769 units overseas last month, which was lower than the 23,766 units in June.

Royal Enfield: 1,05,317 units

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Royal Enfield sold over 1 lakh units domestically in July, posting a 2.32 percent increase from 1,02,930 units in June 2026. Compared to 76,254 units in July 2025, the growth was a healthy 38.11 percent. Recently, RE expanded the reach of its Flying Flea electric brand to multiple locations across Bengaluru after commencing sales of the C6.

The company exported 12,915 units in July, up from 11,102 units it shipped abroad in June.