Mercedes A-class petrol review, test drive and video

    Mercedes has launched its second model off the MFA platform, the A-class. But can a hatchback be good enough to wear the three-pointed star?

    Published on May 29, 2013 06:00:00 PM

    97,547 Views

    Model : A-Class

    With the race for the top spot among luxury carmakers heating up, Mercedes-Benz is switching strategy in India. Much like rivals Audi and BMW, the company has lowered the price point at which you can own a three-pointed star. To this end, it has launched the A-class petrol (Sport trim), at a price of Rs 22.73 lakh (ex-showroom, Mumbai). And most significantly, the driver-focussed A 180 marks a change in Merc’s traditional approach – targeting the self-driven rather than the chauffeur-driven luxury car buyer.  

    What’s more, the company will have the first-mover advantage in this segment, as rival BMW’s luxury hatchback, the 1-series, is expected here only later this year. The biggest hurdle in Mercedes’ path, however, is that Indians generally associate luxury cars with saloons, and more recently, SUVs. So the A-class’s success here hinges on more car buyers starting to accept premium hatchbacks as luxury offerings.

     
     
    Mercedes-Benz Cars

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