VW eyes MPV segment revival with production ID Buzz

    VW board member for R&D Frank Welsh predicts that the ID Buzz will reinvigorate demand for MPVs in international markets when it arrives in 2022

    Published On Apr 20, 2020 08:00:00 AM


    VW eyes MPV segment revival with production ID Buzz

    The electric ID Buzz ‘Microbus’, due in 2022, will indirectly replace the Touran and reinvigorate the MPV segment through ‘emotional’ design, according to Volkswagen’s board member for R&D, Frank Welsch.

    Although the Mk7 Golf-based Touran is still on sale, the larger Sharan will be axed later this year and production of its Seat Alhambra sibling has just ceased. It’s expected that the Touran won’t survive beyond the next couple of years as Volkswagen focuses on SUV demand and its huge investment in electric vehicles.

    MPV ownership peaked during the period between 2000 and 2010 but has since waned considerably as consumers have favoured SUV styling. In the Touran’s peak year in Europe – 2004 – 191,414 examples were sold, compared with 75,427 last year.

    Name-checking the model as one of his two favourites to develop alongside the Golf GTI, Welsch said: “Some people would say the Touran is a boring car, but it has great efficiency, great value for money [and is] great for family.”

    He added: “Now we have other concepts [in place of MPVs], such as the Tiguan Allspace 7-seat SUV. And we have prepared for the next generation with the ID family, including the ID Buzz, which we are developing now. These are the real successors of Touran.

    “The Buzz has a lot of space. It’s great-looking. The production version is even better than the concept. It’s the best of the Touran.”

    Describing the ID Buzz as a new-generation MPV, Welsch said: “MPVs are not over, although demand is going down a little bit. They need better design now. This is why the ID Buzz is quite emotional in design.”

    The ID Buzz, often described as a spiritual successor to the Microbus of 1950, sits on Volkswagen’s electric-only MEB architecture and is expected to have a 600km range. Rear-wheel-drive and four-wheel-drive versions will be offered, delivering 272hp and 374hp respectively.

    For the Indian market, VW has been in the process of upgrading its existing line-up to meet BS6-compliance in the first-half of 2020, along with transitioning to a petrol-only line-up. The carmaker had two new launches earlier this year in the Tiguan Allspace and T-Roc, with locally assembled models under its India 2.0 plan set to arrive from next year.

    Also see:

    Volkswagen Tiguan facelift teaser hints at new 'dynamic' design

    Volkswagen Taigun-based Nivus SUV partially revealed

    Steffen Knapp talks about how Volkswagen is adjusting to remote operations and more

    Volkswagen Cars

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