Tata Motors has commenced a new online initiative for owners of its Safari SUV, called SOUL – Safari Owners United League. Through this, Tata Motors aims to bring Tata Safari owners together to share their travel stories, experiences and learnings over the years.
Tata Motors will also conduct special contests through this ‘SOUL’ platform to give members of the group a chance to win prizes and get privileged access to various events. Tata Motors says this initiative aims to “promote and appreciate the spirit of discovery and adventure”. The company will make use of social networking to promote its SOUL concept, apart from having an official microsite.
Tata Safari owners can register with this group by visiting the Tata Safari’s official website.
Rivan RS 
Viraaj Bhatnagar
Uday Singh
Suraj Viswanathan
