The all-new Amaze is turning out to be a hit for Honda. In July 2018, the Amaze sold 10,180 units –the highest recorded monthly sales for a Honda model in India, yet. The Amaze contributed 51 percent to Honda’s July 2018 sales of 19,970 units. Additionally, July 2018 has proven to be the best-selling month for the Japanese carmaker.
As we’d reported earlier, the petrol-manual in the mid-spec S trim accounts for a majority of the car's sales – but when you look at combined sales (petrol and diesel), it’s the V and VX variants that are performing better. There’s also been healthy demand for the automatic variants of the new Amaze, with initial trends revealing a 74-26 sales split between the manuals and automatics. Only the S and V trims of the Amaze are offered with the option of a CVT, which is also one of the reasons why the S variant is in demand.
The launch of the new Amaze has definitely given Honda a boost, given that sales for the Japanese carmaker were almost flat prior to the introduction of the new model. Honda’s July 2018 sales of 19,970 units are a growth of 17 per cent, against the 17,085 units sold in the same month, last year. In the April-July period this fiscal, Honda grew 12.5 per cent in the domestic market, selling 62,579 units against 55,647 units in the same period, last year. Other than the Amaze, the City and WR-V are two other products adding a notable figure to the volumes.
Honda launched the Amaze in May, this year, at an introductory price of Rs 5.99 lakh (ex-showroom, Delhi). The introductory price has certainly helped the new Amaze find many takers, but with prices going up, it will be interesting to see if the Amaze can continue to rack-up the numbers in the face of strong competition from the Maruti Suzuki Dzire and the Hyundai Xcent.
Dipan Sur
Viraaj Bhatnagar
Glenn Noronha
Dhruv Dhaka
