MG Motor signs Benedict Cumberbatch as its brand ambassador

MG Motor India has officially announced its association with British actor Benedict Cumberbatch as its brand ambassador.  The actor will promote MG's upcoming Hector SUV in India.

 

On the occassion of the official announcement, the actor said “I have grown up seeing and reading about MGB’s and MG Midgets, recognising MG as a classic and iconic brand. I am delighted to be part of the launch of the new MG in India with the MG Hector, which may well be a classic of the future.”

 

Additionally, Rajeev Chaba, Managing Director and CEO, MG India, said, “As one of the most recognised and beloved cultural icons from the UK, Benedict has a lot in common with Morris Garages. He has, throughout his career, experimented with various types of roles across stage productions, TV shows and movies to push the bar ever higher, something which resonates with MG’s commitment to technological innovation. His social and philanthropic work, as well as his support for inclusivity beyond gender is also in sync with our core brand ideology of nurturing diversity. We are glad to have Benedict Cumberbatch as our brand ambassador to represent MG.”

 

The Hector SUV will launch in India in the coming months. The model was recently spotted while being filmed for its TV promo with the actor in London.  The Hector will be powered by either a 1.5-litre petrol and a 2.0-litre diesel. There will be a six-speed manual along with a developed-in-house MG-SAIC sourced dual clutch auto.

 

As reported by us months ago, the MG Hector shares its underpinnings and body panels with the Baojun 530 SUV. MG Motor India has tweaked the looks of this SUV subtly by adding a new signature grille with a honeycomb design and a large 'MG' logo at the centre. The Hector also gets additional chrome trim on the front bumpers along with a brushed aluminum faux skid plate at the front and on the rear bumper.

 

The SUV will come with two sunroof options, a 10.4 inch infotainment touchscreen and a long list of features.  Expect more details on the SUV to trickle in as the launch nears.