MG introduces new Shield+ programme in India

• In-car voice assistant can now give customers a guided demonstration at MG showrooms.
• MG Care@Home and MGerm Clean initiatives introduced for additional sanitisation of their cars.
• Customers can now install OTA updates for infotainment system without visiting dealerships.

With the COVID-19 pandemic still very much being a threat, the best way to avoid its spread is via social distancing and sanitisation. MG has just introduced its Shield+ programme to help do exactly that. This programme is not to be confused with the MG Shield, which provides additional warranty, assured buy back, road side assistance and five free services.

How does Shield+ promote social distancing?

Among the USPs of MG’s offerings in India is the voice assistant, apart from the connected-car features. With the Shield+ programme, the voice assistant provides a guided demonstration to customers while they view the car in the showroom. Various QR codes will also be placed around the car, which can be scanned by the customer for additional information. These initiatives allow customers to maintain an appropriate distance from the sales staff. Also, MG customers can now update their car’s infotainments systems on their own with over-the-air (OTA) updates and don’t need to visit service centres.

How does Shield+ promote sanitisation?

Under the new programme, MG has also launched the MG Care@Home initiative that allows its customers to have their cars sanitised, disinfected, and fumigated at home by trained technicians. Additionally, the carmaker has also introduced the MGerm Clean initiative, where the car’s cabin is fumigated prior to its delivery or return (after service) to the customer.

Apart from the Shield+ programme, MG also recently launched a digital sales and service app called ‘My MG App’. This was also done to reduce the customer’s need to visit a dealership or service centre, as well as to aid those whose movement has been restricted due to the lockdown. MG is also considering the use of new cabin sterilisation technology for its models.