Mercedes-Benz India has rolled out a new financial campaign called ‘Wishbox’. The program aims to help prospective Mercedes car and SUV buyers by offering them personalized financial solutions as per their requirements.
- Mercedes' Wishbox campaign brings in personalized financial solutions
- Six launches planned for second half of 2024
The Wishbox campaign offers three key solutions, namely Step-Up EMI, Easy Annual Benefit and EMI Holiday – thereby helping potential buyers in easing off immediate cash outflow and any financial commitments. Step-Up EMI solution is for customers seeking lower initial financial commitment, wanting an upgrade or trade-in, offering lower monthly payments with gradual increases year-on-year, culminating in a balloon payment at the end. Step-Up EMI starts at Rs 39,000.
Easy Annual Benefit is made for buyers that prefer larger one-time annual payments, but are comfortable with lower monthly EMIs only. EMI starts at Rs. 60,000 under this solution. The EMI Holiday solution offers a zero to minimal EMI option for the first three months after purchase. EMI under this program starts at Rs 57,000 from the fourth month onwards.
Mercedes to launch six new cars, SUVs
Mercedes is currently in the works of introducing six new cars in the second half of this year in India. Upcoming models from the German luxury carmaker include new Mercedes E Class, G Class EV, Maybach EQS, and more.
Dipan Sur
Viraaj Bhatnagar
Suraj Viswanathan
Hormazd Sorabjee
