Mercedes begins Brand Tour campaign in Tier II and Tier III cities

Mercedes-Benz kicked off its interesting "Brand Tour” campaign in Tier II and Tier III cities on Tuesday, November 21, where the company is not present yet.

The German brand has shortlisted 12 locations across India, where the company has sighted prospective customers. The company's campaign has covered Agra and Salem and will be travelling to Patiala, Kottayam, Shillong, Bhopal, Ahmednagar, Shivmoga, Rajmundry, Jodhpur and Kolhapur.

Mercedes-Benz, on the basis of customer enquiry and with the help of its retail team has shortlisted potential customers to witness the campaign. The customers will be given a test drive of the vehicle they are interested in.

The brand tour will have all elements of a regular showroom – such as branding and the presence of audio-visuals. The customers will be able to take the car off-roading and experience the key features and capabilities of the Mercedes SUVs. They will also experience the pre-safe feature of Mercedes-Benz sedans, C-class and E-class cars.

The German automaker will also provide interested customers with complementary vehicle evaluation, opportunity for a special trade-in, personalized finance offers and other value-addition services.

Speaking about the event, Roland Folger, MD & CEO, Mercedes-Benz India said, “Brand Tour is a curated plan that aims to unlock the market potential within the smaller, but faster growing towns and cities of India. From our diverse market experience, we are confident that this will help us reach newer customers.”