Mercedes-Benz India, the official automobile partner of the Buddh International Circuit, has launched a festival campaign in preparation of the upcoming Formula 1 race in Delhi.

The carmaker will give five customers across India the opportunity to meet and interact with Mercedes Formula 1 drivers Lewis Hamilton and Nico Rosberg, and also offer an all-expenses-paid trip to watch the 2013 Indian Grand Prix live.

Eberhard Kern, managing director and CEO, Mercedes-Benz India, commented, “As each and every racing aficionado and motorsports enthusiast waits for the world’s biggest motorsports event in the country, Mercedes-Benz India aims to double the excitement for its customers during this festive season. Following the Mercedes-Benz brand philosophy of ‘Best or Nothing’, we are elated to present the perfect gift for our customers: an opportunity to meet the F1 superstars Lewis Hamilton and Nico Rosberg along with a chance to watch the 2013 Indian F1 Grand Prix live. We are proud to be official partners of the Buddh International Circuit and want to leverage our association with this racing event to present a delightful and exciting experience to our customers and enthusiasts. We aim at providing the best and superlative brand experience to our customers by our fascinating products and various customer connect initiatives. We wish our connoisseurs very happy and prosperous festival season.” 

There will also be a racing event for corporates, or the ‘Corporate Star Grand Prix – race to chequered flag’ event, which will again be held at the BIC.