Launched in September 2015, the TUV300 is underpinned by the new Scorpio’s chassis, which is the traditional body-on-ladder-frame, and the toughness that comes from using this construction stands out in a segment full of car-like monocoque crossovers. In fact, the ‘T’ in TUV stands for ‘Tough’. It also benefits from a cost-effective Automated Manual Transmission (AMT), a first for Mahindra, and also a first for an SUV in India. In the September 2015-March 2017 period, the TUV300 sold a total of 50,438 units, according to an analysis done by our sister publication Autocar Professional.
Meanwhile, the KUV100, launched in January 2016 in a highly competitive segment, has sold a total of 50,288 units, as per a statement from M&M. In the December 2015 to March 2017 period, the KUV100 sold a total of 49,908 units comprising 23,862 diesel variants and 26,046 petrol variants. The 50,000-unit sales mark was crossed in early April 2017.
Commenting on the sales milestone, Rajan Wadhera, president, Automotive Sector, Mahindra & Mahindra said, “The KUV100 has created an all-new SUV segment in the price range of Rs 4.5 to 7 lakh. It combines the appeal of an SUV and the practicality of a compact car, making it a compelling value proposition for buyers. The recent introduction of the new-look, dual-tone KUV100 has also resonated well with our customers and going forward, I am sure that the KUV100 will continue to scale new heights.”
The TUV300 is Mahindra & Mahindra’s first ground-up attempt at the sub-four-metre SUV segment, and the KUV100 is the company’s first petrol-engined model.
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