Mahindra kicks off road safety campaign with multi-city drive

    The ‘Safer Drives Safer Lives’ campaign aims to highlight the role of good driving practices and safety tech for reducing road accidents.

    Published On Sep 16, 2020 04:50:00 PM


    Mahindra kicks off road safety campaign with multi-city drive

    Mahindra, in an effort to further the cause of road safety, recently kicked off its ‘Safer Drives Safer Lives’ campaign, in association with the SaveLIFE Foundation, an independent, non-governmental organisation. The home-grown automaker organised special drives in the cities of Delhi, Mumbai and Chennai to highlight the best driving practices, as well as the importance of modern safety equipment in cars.

    • Safety campaign kicked off in Delhi, Mumbai and Chennai
    • Participants guided on tackling day-to-day driving situations safely 
    • Demonstrations highlighted the role of safety systems like ABS, ESP

    Road safety lapses have, for long, been a serious cause for concern in India, with the country registering the highest number of road fatalities in the world. Though the buzz around safer roads has picked up in recent times with new vehicle safety norms being implemented in the past few months, the situation still remains far from ideal. 

    Best driving practices on road

    The event kicked off with briefings from auto experts on the typical Indian driving conditions, road user behaviour, the need for following regulations and tips for staying safe from behind the wheel. Providing further insight at the Delhi leg of the event was ace rally driver and Arjuna Award winner, Gaurav Gill.

    Participants were then taken out for a drive on public roads to demonstrate how to effectively tackle day-to-day driving situations. The focus was on safely negotiating slow-moving traffic, following speed limits and road signs, giving way to pedestrians and, overall, just being aware of other road users.

    The role of modern safety tech

    Safety equipment in modern cars can enable the driver to maintain control of their vehicle even in adverse conditions and help avoid accidents. To drive the point home, each of the participants was taken through a series of demonstrations to simulate these adverse conditions in a Mahindra XUV300, which boasts of the highest safety rating awarded to an Indian car tested by the global safety watchdog Global NCAP (New Car Assessment Program).    

    First up was a braking test, which showcased the increase in braking distance with speed, highlighting the importance of maintaining a safe distance from other vehicles at higher speeds.

    Next up, driving instructors showed how ABS (anti-lock braking system) can prevent a vehicle’s wheels from locking up under hard braking, allowing the driver to avoid and manoeuvre around obstacles.  

    This was followed by the participants being taken around a slalom course to demonstrate the ability of the vehicle’s ESP (electronic stability programme) system in preventing the car from skidding by modulating engine power and braking individual wheels.

    And with the tests being performed on different surfaces in different cities, ranging from wet tarmac in Mumbai to loose dirt in Delhi, the day’s activities also highlighted the effectiveness of safety systems in different conditions. 

    Mahindra’s commitment to road safety

    Speaking about the safety campaign, Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra said, “Mahindra has a long-standing reputation for building vehicles that are reliable, trustworthy and safe. We have constantly raised the bar for safety, going beyond regulatory requirements, voluntarily.”

    “Our XUV300, which is India’s safest vehicle among all the vehicles tested by GNCAP in India over the last six years, is a testimony to that. However, the status of road safety in India is alarming, hence we have decided to take on the mantle and bring road safety into the fore through this ‘Safer Drives Safer Lives’ campaign.”

    With a road accident fatality being reported in the country every four minutes on an average, it is imperative for road users to adopt driving discipline and for buyers to assign a greater importance to a vehicle’s safety aspects while making purchase decisions. Raising awareness, then, is a key step towards achieving the goal of safer Indian roads. 

    Also see:

    Mahindra XUV300 wins Global NCAP’s Safer Choice award

    Mahindra XUV300 scores five stars in Global NCAP crash tests

    Mahindra Marazzo achieves four-star Global NCAP rating

    Copyright (c) Autocar India. All rights reserved.



    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Car Price

    Poll of the month

    Tata is considering separate showrooms for EVs, do you think all carmakers should do this?

    Yes, EV buyers have distinct needs



    Yes, it shows a strong commitment to EVs



    No, splitting showrooms creates inconvenience



    No, it will dilute the brand



    Total Votes : 1135
    Sign up for our newsletter

    Get all the latest updates from the automobile universe