Chevrolet Enjoy likely to be discontinued

Chevrolet India is likely to end production of the Enjoy MPV in the coming weeks with a possible sell out of the company’s Halol production facility in Gujarat to the Shanghai Automotive Industry Corporation (SAIC).

Rather than shifting production to a new plant, the carmaker thinks it's best to end production of the Enjoy considering the low sales of the vehicle and the general dip in the MPV market. Since its launch in May 2013, the Enjoy has only amassed sales amounting to an average of about 877 units per month.

However, production of the Tavera which is also made at the same Gujarat plant is expected to move to the company’s other facility in Talegaon. Despite its age, the Tavera has been a better performer for Chevrolet with sales of over 10,000 units in the last fiscal year (2015-16) as against the Enjoy’s 4,567 units in the same period.

Chevrolet has also announced its plans to launch five new models in the next two years, with three models confirmed to be the new Beat, the Beat Essentia compact sedan and the Beat Activ crossover hatchback.