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Apple self-driving car in the works

Reports suggest tech giant Apple is in talks with US authorities to pave the way for a car which could revolutionise personal mobility.
1 min read6 Dec '16
Autocar India News DeskAutocar India News Desk

Billions of dollars in research operations, more than 1,000 developers, mysterious workshops, the Apple iCar looks set to revolutionise personal mobility, bringing with it technologies that promise to alter the way in which we have traditionally used and perceived the car.

While the company has refused to confirm or deny the project, a letter sent by Apple's director of product integrity, Steve Kenner to US National Highway Traffic Safety Administration (NHTSA) authorities in November 2016 seems to suggest the project is ongoing.

“To maximise the safety benefits of automated vehicles, encourage innovation, and promote fair competition, established manufacturers and new entrants should be treated equally,” says the letter, seen by the BBC, suggesting Apple is trying to pave the way to enter the car market on equal terms with its established rivals.

In the letter Apple also proposes that car companies share data from crashes and near-misses in order to pool information on autonomous technology and thereby design better systems. However, it also acknowledges that this should only be done if does not breach an individual's privacy.

Our sister publication Autocar UK understands that behind a heavy veil of secrecy, the Apple iCar has now progressed to what insiders describe as "committed project" status.

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Apple self-driving car in the works - Introduction | Autocar India