The Apache brand from TVS has proven to be one of their most successful ones. It has just crossed the 4 million global sales milestone.
Launched in 2005, the Apache series now comprises the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V and the RR 310. To commemorate the 4 million global sales milestone celebrations, TVS has created the “Longest Chequered Flag” spanning a length of 957 feet. Each square on the flag has an image from their customers globally.
With over 2,000 images, the chequered flag has set the record in the Asia Book of Records and India Book of Records for creating the longest chequered flag at its TVS Mysore Factory.
TVS also has the Apache Owners Group (AOG) which is a community for like-minded customers. The company claims that the community spans across 52 cities in India and major international markets with a total of more than 30,000 customers.
Azaman Chothia
Vishal Venugopal
