Triumph expands its footprint to Chennai

Triumph Motorcycles has announced the opening of its dealership in Chennai, called Harbour City Triumph. The new facility is the British bike maker’s eighth dealership in India.

The dealership will follow the company’s design layout representing Triumph’s retail set up globally. The dealership layout includes a consultation lounge and sales desks near the display area. It will also host an integrated after-sales service facility that will feature service bays and a spare-parts inventory. The dealership will also offer a collection of Triumph merchandise including riding gear, accessories and memorabilia. Customization facilities are also available for those who wish to custom-build their Triumphs.

Employees at Triumph’s dealerships have been put through intense training in management of sales, service, spare parts, business systems and customer service to ensure best-in-class pre- and post-sales ownership experience, the company’s statement said.

The company claims that it has received 450 bookings across all 5 model categories since its launch in November 2013. Triumph’s current line-up includes the Bonneville and Bonneville T100, Thruxton, Speed Triple, Street Triple, Tiger 800 XC, Tiger Explorer, Thunderbird Storm, Rocket III Roadster, Daytona 675 and the Daytona 675R.

Triumph’s product range for India is a combination of completely built units (CBU) brought in from Triumph's plant in Thailand, and bikes that are assembled from CKD kits at the manufacturer's assembly facility in Manesar, Haryana which is being used for assembly operations till Triumph’s Karnataka plant opens.