Royal Enfield has adopted a new brand logo, crest and monogram.
According to the company, 'the new stripes', represent RE's evolution while still highlighting its strong British motorcycling roots. RE says all its products would also sport new logos and a new rendition of the iconic 'winged badge'.
Royal Enfield is among the most popular bike makers in India and has a huge fan following. But with big bike makers like Harley-Davidson introducing the made-for-India Street 750 and the arrival of British bike maker Triumph, the brand is likely to try and refresh its appeal to attract more buyers.
You can check out the new designs on the Royal Enfield's official website or on its social media sites.
Azaman Chothia
Vishal Venugopal
