MTV in collaboration with Steelbird Helmets have launched a range of helmets designed to entice the youth of India. These MTV theme helmets are vibrant, and provide a mixture of bright colours and funky graphics. Initially, the MTV range of helmets will only be available through 10 stores around the country. However, Steelbird do plan to expand and aim to sell them at 200 stores across India. Through the new range of helmets, Steelbird plan to encourage more teenagers and youngster to use helmets and make their ride safer.
Steelbird makes around 30 different models of helmets, these including full-face, open-face, motocross, ski and safety helmets.