Official: Harley-Davidson to discontinue its business in India

    The announcements come as part of the company’s internal restructuring, but this may not be the end of the road for Harley-Davidson in India.

    Published On Sep 24, 2020 07:08:00 PM

    51,482 Views

    Official: Harley-Davidson to discontinue its business in India

    It’s been rumoured for a while, but Harley-Davidson USA has just announced that it will officially end its business operations in India

    • The international statement says that both sales and manufacturing will be concluded in India

    • This comes as part of Harley-Davidson’s Rewire business strategy

    • The move will terminate around 70 jobs

    Is Harley-Davidson shutting down in India?

    That appears to be the case. Over the past few months, Harley-Davidson has been announcing multiple cost-saving measures as part of its new Rewire business strategy. The latest news is the biggest so far and the American company has just reported to the Securities and Exchange Commission of USA that it will be ending its sales and manufacturing business in India. 

    What does this mean for Harley-Davidson India's customers?

    Following the international statement, Harley-Davidson India has just released a statement of its own that states it will close its manufacturing plant in Bawal, Haryana and “significantly reduce the size of its sales office in Gurgaon”. The Harley-Davidson India press release continues, “The company is communicating with its customers in India and will keep them updated on future support. The Harley-Davidson dealer network will continue to serve customers through the contract term.”

    But this may not be the end of Harley in India

    Harley-Davidson has recently celebrated ten years in India and there is a vibrant Harley-Owners-Group or HOG community in place. While Harley-Davidson is clearly  wrapping up its own business here, there are some signs that this may not be the last time a Harley-Davidson motorcycle is sold in India. 

    For starters, the press release shared by the Indian subsidiary is titled “Harley-Davidson Rewires business model in India”. If you read between the lines, it means that Harley-Davidson may not officially be present in India anymore, but the company is evaluating other options. 

    We have been hearing of rumours for a while now that Harley-Davidson looking for an Indian partner and this could be just the reason why. Just as premium international brands like Ferrari, MV Agusta and others have no official company owned business presence in India, Harley-Davidson could also sell motorcycles and provide support to existing customers via an Indian business partner.

    The manufacturing plant certainly will shut down permanently, and that might just spell the end of the Street 750 model as well. But it might be a little too early to call it curtains closed on Harley-Davidson in India. 

    We have reached out to Harley Davidson officials for a statement and will update this space as we learn more. 

    Copyright (c) Autocar India. All rights reserved.

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