Norton Motorcycle has filed trademark applications for 6 names, hinting at what the company has in store under the ownership of TVS Motor.
Norton’s six trademark names
Norton Motorcycle was acquired by TVS back in April, and has now filed for trademark applications with the European Union Intellectual Property Office. The trademarks are for “Norton Electra”, “Norton Fastback”, “Norton Navigator”, “Norton Nomad”, “Norton Ranger” and “Combat”. These could be the names of the first few motorcycles to emerge after the acquisition.
The Electra, Fastback, Navigator, Nomad and Ranger names were all previously used by the company in the 1960s and ’70s. The Nomad and Ranger names were also used more recently as variants of the Norton Atlas, a 650cc scrambler first announced in 2018 and currently listed on the company’s website as being available in 2021.
Norton trademark application details
According to the source, in each application, the names were filed for use with “vehicles; apparatus for locomotion by land; motorcycles; mopeds; scooters; mobility scooters / motor scooters; parts and fittings for motorcycles and vehicles,” almost confirming that TVS intends to use these names for new vehicles. This also rules out the theory that these names will just be used on various merchandise celebrating the brand’s history, as that would also be listed in the application for intended use in goods and services.
Ved Janve
Azaman Chothia
