Italian motorcycle manufacturer MV Agusta has signed a wide-ranging global partnership with Motul, one of the world’s leading lubricant companies. The deal covers use of the company’s extensive range of products at all levels in the Italian marque’s factory, plus a first-fill and service fill for all motorcycles bearing the prestigious brand’s name.
In addition, many decades of competition experience from the lubricant experts will benefit carefully selected partners through an all-encompassing racing collaboration in the Motul-sponsored FIM World Superbike Championship.
Commenting on the newly inked association, Giovanni Castiglioni, president and CEO, MV Agusta, said, “I do not consider this a simple business partnership with a leading brand in the lubricants industry, but a tribute to the fundamental ingredient in the process of manufacturing our motorbikes; a completely handmade process in which, every gear is assembled entirely by hand. I am delighted that this ingredient has finally found its place of prominence with our new agreement.”
Marco Baraldi, general manager, Motul Italy, added, “We are delighted to announce this new partnership with a brand as iconic, legendary and prestigious as MV Agusta. High quality and performance are common denominators between our two companies and we also share a real passion for racing. We have no doubt that this partnership will very quickly bear fruit both on track and through our distribution network.”
MV Agusta’s production facilities in Varese will use products from Motul Group’s industrial lubricants division, MotulTech. These high technology lubricants are developed and manufactured specifically for the lubrication of industrial equipment as well as for the machining and transformation of metals. The agreement with MV Agusta will include the supply of Industrial maintenance lubricants such as hydraulic, gear and slideway oils and greases. The metal working operations will benefit from soluble fluids supply; parts cleaning and protection solutions finally complete MotulTech's supply. Motul’s products will be used in all MV Agusta bikes including Motul 7100 100 percent synthetic engine oil, brake fluids and coolants.
Azaman Chothia
Vishal Venugopal
