Motorcycling for leisure is growing to be an integral part of modern India. Early morning on weekends, bikes of all sizes and price tags, travelling at varying speeds and with varying intensity, are seen streaming out of towns and cities, heading to their own little escape.
MRF Tyres, through its new portal www.ridealongwithmrf.com, has provided motorcycle enthusiasts one such way to make their weekends more exciting.
Through the portal, riders from seven cities can join the rides curated by MRF Ambassadors. The rides are typical weekend getaways that riders can easily indulge in. These rides aim to bring new destinations to the horizon and can have themes, such as foods or temples! The MRF Ambassadors will enable the rides at the beginning and as such provide a leg-up to the community. Riders from can even apply to become MRF Ambassadors.
Eventually, riders will be able to post their own rides and let others join in. Apart from connecting motorcyclists, the site also provides information on care and maintenance of your motorcycle and tyres. Like most forums, there are sections in which riders can post the stories about their trips. More interaction within the community can bring bonuses such as passes to events. The rider also stands a chance to earn points which can be used to win merchandise. Currently, ride plans are underway for Mumbai, Delhi, Chennai, Kolkata, Bengaluru and Nagpur.
Azaman Chothia
Vishal Venugopal
