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M&M subsidiary acquires BSA Motorcycles

The nearly Rs 28 crore-worth purchase was made by Mahindra via its subsidiary brand, Classic Legends.
1 min read22 Oct '16
Hari MenonHari Menon
16K+ views

After Reva Electric, SsangYong Motor Company, SYM two-wheelers, Peugeot Motorcycles and even legendary design house Pininfarina, Mahindra and Mahindra has added BSA, the British classic bike company to its list of firms it has acquired stakes in.

The automaker obtained BSA via Classic Legends (CLPL), a subsidiary brand in which Mahindra has a 60 percent stake. According to the company, CLPL acquired 100 percent of BSA, all of its 1.2 lakh shares, at the rate of GBP 28.33, totalling to GBP 34,00,000 (around Rs 28 crore). This acquisition, expected to be completed by November 5, 2016, will grant CLPL the license of the BSA brand, which it can market, distribute and sell globally.

BSA started making motorcycles back in 1910, until their two-wheeler operations finally ceased in the 1970s. Incorporated in the United Kingdom on December 2, 1980, BSA is currently has presence in Japan, Singapore, Malaysia, USA, Mexico and Canada, and in its new form, the company has been making a small number of specialised bikes with the BSA moniker. With Mahindra gaining a majority stake in the company, India could soon be added to that list of countries. And who knows, we might even see a complete revival of this legendary motorcycle brand in the near future.

Vespa 946 and 70th anniversary launch postponed

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1 min read21 Oct '16
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Triumph unveils Bonneville Bobber

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3 min read20 Oct '16
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Piaggio's Armani-fashioned Vespa 946 to launch on October 25

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2 min read18 Oct '16
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Triumph Bonneville T100 launched in India

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2 min read18 Oct '16
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Yamaha YZF-R6 gets major update

After nine years of no changes, Yamaha’s popular 600cc sportbike has just been spruced up for 2017.
2 min read17 Oct '16
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