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Mahindra acquires 100 percent of Peugeot Motocycles

30th Oct 2019 12:00 pm

The company plans on expanding into select Asian markets; seven new products planned.

Mahindra Two Wheelers Europe – a subsidiary of India's Mahindra & Mahindra (M&M), part of the USD 20.7 billion Mahindra Group headquartered in Mumbai – and Groupe PSA have announced that Mahindra will acquire all outstanding shares in Peugeot Motocycles (PMTC).

Earlier in January 2015, Mahindra Two Wheelers Europe had acquired a 51 percent equity stake in PMTC from the PSA Group with the aim of growing the business.

Mahindra Two Wheelers Europe and the PMTC team have worked together to reorganise and build the ’Performance 2020’ plan, which was unveiled in July 2018. It lays the foundations to strengthen the company’s operations to achieve future growth in core markets such as the G7 (Europe), while expanding into new geographies, including select Asian markets.

This growth plan is backed by a robust investment plan; including the launch of seven new products during 2019-2021. The brand’s presence in Europe will be fortified, France will remain a major market and PMTC’s headquarters will still be in its historical location, Mandeure.

Rajesh Jejurikar, president – FES & ‘Two-Wheelers’, and Member of the Group Executive Board, Mahindra & Mahindra, said, “We are seeing positive momentum at Peugeot Motocycles. Kisbee becoming the largest-selling 50cc vehicle in Europe, Peugeot Metropolis getting stronger in Europe and China, the positive market response to the new launch of the Urban GT connected Pulsion, are all cases in point. We fully support PMTC’s ‘Performance 2020’ and look forward to the future with enhanced optimism.”

According to Jean-Philippe Imparato, Executive VP - Peugeot Brand, “This decision by the shareholders will ensure that Peugeot Motocycles benefits from the expertise of a significant global player in the two wheelers industry. We at Peugeot will maintain our commitment through our utilization of the Peugeot brand and extend our support to design and technological innovations.”

The Peugeot brand will continue to be used in the future under the Trade License Agreement between PMTC and Peugeot. In addition, the Peugeot design teams will continue to assist in the design and development of PMTC products in close cooperation with PMTC management and the Mahindra Group. For instance, the Peugeot 308 i-Cockpit technology was introduced recently with the launch of the Peugeot Pulsion in its two-wheeler version i-Connect.

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