Sales growth in the 125cc scooter segment has been on a steady rise over the past few years and is expected to cross the 1-million mark this fiscal year. Riding on this positive growth, Honda announced that sales for the Grazia have crossed the 2-lakh mark, with the 125cc scooter achieving this milestone in just 11 months of its launch in India.
Speaking on the achievement, Yadvinder Singh Guleria - senior vice president, sales and marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “A perfect blend of youthful innovation with advanced features, Grazia offers a powerful performance with modern style and advanced attributes. Launched with industry-first features like the first scooter in India with all digital instrumentation, three step eco speed indicator and bright LED headlamp, the Sales progress of Grazia reaffirms that customers are upgrading to Honda’s latest technology and innovation.”
The Honda Grazia has received a warm reception in our market and crossed 50,000-unit sales within three months of its launch. It also entered the top 10 highest-selling scooters list. One of the main reasons for the success of the Grazia is its sharp styling and list of features such as LED headlight, an all-digital instrument cluster with eco speed indicator, multi-functional key slot and a cubby hole below the handlebar. Powering the scooter is a 124.9cc engine producing 8.5hp at 6,500rpm and 10.54Nm of torque at 5,000rpm.
Prices for the Honda Grazia start at Rs 59,222, with the top-spec disc-brake variant retailing for Rs 64,293 (all prices, ex-showroom, Delhi). The high asking price has affected sales in the recent past and it has been outperformed by the TVS Ntorq 125 on the sales chart.
Ved Janve
Vishal Venugopal
Dinshaw Magol
