Ducati launches Factory Made customisation programme

Ducati has introduced Ducati Factory Made (DFM), a new customisation programme that allows buyers to personalise their motorcycle with options installed directly on the production line. The programme has debuted in Europe with Multistrada V4.

1. Programme debuts with Multistrada V4 in Europe
2. Allows customisation of wheels, brake calipers, seats, and suspension
3. Offers exclusive colour schemes including Lamborghini Ad Personam options

Ducati Factory Made customisation programme

Customers can handpick options based on their preferences

Through the programme, customers can choose from cast wheels in multiple colours, forged light alloy wheels, or spoked wheels, along with colour options for the rear frame and brake calipers. Seat height can also be configured for both rider and passenger, and suspension settings can be adjusted to suit individual preferences. The programme further includes accessories from Ducati’s Touring, Adventure, Sport, Tech, and Enduro packages, allowing customers to tailor the motorcycle to their intended use.

For the Multistrada V4 Pikes Peak and RS variants, the configurator offers dedicated equipment and liveries, with additional options such as alternate seat heights, brake caliper colours, auxiliary spotlights, and carbon parts.

On the visual side, buyers will have access to several colour options and liveries. Ducati has grouped these into three colour series – Icone, Style, and Sophistication – each offering a range of finishes and paint treatments. Customers can also choose from Performance or Ducati Corse liveries, which, as the naming suggests, draw inspiration from the brand’s racing efforts.

Finally, the programme also adds five Ad Personam colours, derived from Ducati’s partnership with Lamborghini.

At the moment, Ducati Factory Made is live on the official Ducati website, but is restricted to customers in Europe and only for the Multistrada V4. Once a configuration is finalised, it can be sent directly to a Ducati dealer for a quote. We can expect DFM to expand to more markets and more models in the future.