BMW Motorrad enters its 100th anniversary year with its highest-ever recorded worldwide sales, comprising 2,02,895 motorcycles and scooters. Of that, India contributed 7,282 units and increased its share in the pie to 3.58 percent from 1.32 percent five years ago, before it launched the 310cc models. India's growing importance in the luxury two-wheeler manufacturer's global scheme of things can be seen in its increasing share of sales.
- 90 percent BMW bikes sold in India are the G 310 trio
- Over 24,000 units of the G 310 trio were sold worldwide
India pivotal market for BMW Motorrad
In India, as has been the case for the past four years, the BMW G 310 series of bikes – the G 310 R, G 310 RR and G 310 GS – has been the biggest sales contributors, and it was no different in 2022. BMW Motorrad India’s product portfolio received a new charge in mid-2022 when it launched the third member of the 310 series – the G 310 RR. The 310 trio commanded a share of 90 percent of BMW Motorrad India’s motorcycle sales in CY2022. Other popular models in the Indian market are the S 1000 RR sportbike, R 1250 GS adventure bike range and the C 400 GT scooter.
Thanks to the G 310 series, the company recorded strong performance in the sub-500cc segment. The single-cylinder G 310 model line-up, which is manufactured by strategic partner TVS Motor at its Hosur plant, continued to enjoy unbroken popularity in 2022. Over 24,000 units of the G 310 series were sold worldwide – 7,282 units in India and 19,099 units exported.
Azaman Chothia
Vishal Venugopal
