TVS Motor Company has been manufacturing the BMW G 310 R and G 310 GS for BMW Motorrad at its plant in Hosur, Tamil Nadu; and the 50,000th unit of the 310cc motorcycles was rolled out today. The milestone motorcycle rolled out from TVS' Hosur plant in the presence of Dr Markus Schramm, Head of BMW Motorrad, and KN Radhakrishnan, director and CEO, TVS Motor Company.
“Today is a significant milestone in our journey with BMW Motorrad,” said KN Radhakrishnan, commenting on this milestone. “Over the course of this six-year partnership, we have had an opportunity to create a common learning platform for both the companies resulting in the creation of aspirational products for the global market. It is heartening to see BMW’s foray into sub 500cc segment meet with positive response across the globe. We are delighted to be a part of this success story.”
Adding to that, Dr Markus Schramm said, “Six years back, we took a crucial step with the decision to enter into the sub 500cc category in partnership with TVS Motor Company. In them, we found a perfect partner which has always stood for high quality and technology. We are delighted that we are rolling out the 50,000 unit of our 310 series motorcycles in less than two years. This reaffirms our decision to offer BMW Motorrad quality-led premium products for the sub 500cc segment.”
In April 2013, TVS Motor Company and BMW Motorrad signed a long-term strategic partnership to manufacture sub-500cc motorcycles for the globe. This collaboration resulted in the launch of three products on the 310cc platform – namely BMW Motorrad models BMW G 310 R, BMW 310 GS and the TVS Apache RR 310. The latter even clinched the Bike of the Year award at the 2018 Autocar Awards.
Exports for the two BMW Motorrad models commenced in December 2016 and both models are being offered in more than 90 countries across the globe.
Azaman Chothia
Vishal Venugopal
